Guan Cha Zhe Wang·2025-10-30 09:51Core Viewpoint - The incident involving Midea Group and JD.com regarding alleged price violations and a fine of 5 million yuan has sparked significant industry attention and debate over e-commerce platform competition and pricing strategies [1][3][8] Group 1: Incident Overview - A rumor circulated that JD.com fined Midea Group 5 million yuan for price violations, claiming Midea's prices were significantly higher than those on other platforms [1] - Midea Group quickly denied these allegations, stating that the information circulating online was false [2] - JD.com insiders clarified that the rumors stemmed from JD's pricing policy, which requires that prices on its platform cannot exceed those on other platforms, aiming to maintain competitive pricing for consumers [3] Group 2: Responses from Involved Parties - JD.com emphasized that its pricing strategy is not a "choose one" policy, but rather a measure to ensure competitive pricing for consumers [3] - Douyin's e-commerce representatives argued that JD.com's actions constitute a "choose one" violation by restricting merchants from participating in promotions on Douyin [4] - Industry insiders noted discrepancies in claims about the absence of related news on other platforms, suggesting that the narrative may be skewed [5] Group 3: Legal and Regulatory Perspectives - Legal experts highlighted that JD.com's pricing control does not directly limit merchants' channel choices, but the use of hefty fines could lead to a "de facto choose one" situation, warranting regulatory scrutiny [6] - The interpretation of JD's actions under the E-commerce Law suggests potential violations if they impose unreasonable restrictions on merchants' trading rights [7] - The incident has prompted discussions within the industry regarding the boundaries of competition among e-commerce platforms, particularly in the context of the upcoming "Double Eleven" shopping festival [8]