电商政策导向下 BUD 基金如何助力香港公司品牌出海？专优企可协助企业梳理品牌出海需求

Core Viewpoint - The BUD Fund serves as a specialized support tool to help Hong Kong companies reduce the startup costs and operational risks associated with international brand expansion, aligning with the e-commerce policy aimed at encouraging Hong Kong brands to enhance their global competitiveness. Group 1: Pre-Expansion Support - The BUD Fund provides targeted subsidies for essential costs such as overseas market research, brand image development, and channel establishment, laying the groundwork for successful international expansion [1][2][3]. - Companies can receive a 50% subsidy for expenses related to overseas market research, which includes consumer demand analysis and competitive landscape studies [1]. - For brand image development, the fund supports costs for visual design and multilingual promotional materials, with examples showing significant increases in social media engagement [2]. - The fund also subsidizes expenses for establishing overseas sales channels, including fees for joining e-commerce platforms and building independent websites, leading to stable growth in overseas order volumes [3]. Group 2: Mid-Expansion Support - The BUD Fund continues to support companies during the mid-expansion phase by subsidizing marketing promotion and service system establishment, which are crucial for enhancing brand visibility and reputation [4][5][6]. - Companies can apply for a 50% subsidy on overseas marketing activities, including digital advertising and participation in industry exhibitions, resulting in substantial increases in product search volume and sales [5]. - The fund also covers costs for building overseas service teams and systems, which can significantly improve customer satisfaction and repeat purchase rates [6]. - Additionally, the fund supports expenses related to brand intellectual property protection, helping companies safeguard their brands in international markets [6]. Group 3: Comprehensive Support - The BUD Fund's support spans the entire process of brand expansion, from initial preparation to ongoing operations, enabling companies to maximize the benefits of policy incentives and accelerate their global growth [7].