ESG解读｜宝宝巴士广告审核形同虚设，甩锅第三方审核，长效预防机制空转

Core Viewpoint - BabyBus is facing a significant backlash due to inappropriate advertisements appearing on its app, which have raised concerns about the safety and content management practices of the company [3][5][10]. Group 1: Incident Overview - Multiple parents reported that the BabyBus app displayed ads that automatically redirected to inappropriate content, including adult-themed live streams and explicit stories [3][5]. - The incident is not isolated; similar complaints were made over a year ago regarding misleading ad designs that led to unwanted app downloads [5][10]. - BabyBus acknowledged the issue and issued an apology, committing to remove all ads, hold responsible parties accountable, and enhance their technology to filter inappropriate content [6][10]. Group 2: Advertising and Content Management Issues - The company's revenue model heavily relies on advertising, which has exposed vulnerabilities in their ad review and management processes [7][10]. - The design of the ad close buttons was criticized for being too small and poorly placed, making it easy for children to accidentally engage with inappropriate content [8][10]. - Despite claims of having mechanisms to prevent accidental clicks, these features were found to be ineffective, allowing children to access harmful material [8][9]. Group 3: Data Security and Compliance Concerns - The incident has raised alarms about potential data security risks, as the app may collect sensitive information through third-party ads, leading to privacy violations [9][10]. - BabyBus's failure to effectively manage third-party ad content reflects a broader issue of compliance and governance within the company [10][11]. - The delayed response to the incident, with over 24 hours passing before an official apology was issued, indicates a lack of proactive measures in addressing user concerns [11][14]. Group 4: Trust and Reputation Challenges - The company's reliance on a "traffic-first" approach has led to significant trust issues among users, as the response to the incident has been seen as inadequate [10][14]. - Current measures to rectify the situation focus primarily on technical fixes rather than addressing the underlying profit-driven logic that prioritizes ad revenue over user safety [14].