Core Insights - U.S. retailers are increasing discounts on Hershey products in anticipation of Halloween, which is a significant sales period for the company [1] - The price hikes by Hershey are attributed to rising costs from tariffs and inflation in cocoa prices [1] Retail Trends - Retailers are responding to the competitive landscape by offering more promotions on Hershey goods as Halloween approaches [1] - The increase in discounts may indicate a strategy to maintain sales volume despite higher prices [1] Pricing Strategy - Hershey has raised prices to offset increased costs, which could impact consumer purchasing behavior during the holiday season [1] - The company's pricing adjustments reflect broader trends in the confectionery industry, where cost pressures are becoming more pronounced [1]
US retailers discounting Hershey sweets to boost key Halloween sales