宝宝巴士跳转低俗广告,青少年应用需具备刚性底线|消费舆警指数
2 1 Shi Ji Jing Ji Bao Dao·2025-10-30 11:12

Core Viewpoint - The article discusses the importance of consumer trust and brand management in the face of public relations crises, highlighting recent incidents involving DJI and BabyBus that reflect broader industry challenges in maintaining consumer confidence and addressing operational shortcomings [1][4][6]. Group 1: DJI Incident - On October 7, media reported on DJI's price drop, leading to consumer discussions about returns and rights protection, which trended on social media [2][4]. - DJI officially launched a promotional campaign on October 9, with price reductions up to 1,500 yuan, causing backlash from consumers who felt "betrayed" by the pricing strategy [2][4]. - DJI's customer service stated that only a 7-day price protection policy applies, which has led to dissatisfaction among consumers who purchased products before the price drop [4][5]. - The incident highlights a disparity in consumer rights treatment between online and offline purchases, raising concerns about brand trust and consumer experience [5]. Group 2: BabyBus Incident - BabyBus faced backlash for displaying inappropriate third-party ads on its children's app, which sparked significant public concern [6][7]. - The company acknowledged the issue, attributing it to third-party ad placements and promising to enhance their ad review processes [6][7]. - BabyBus's response included an apology and a commitment to remove problematic ads and improve their advertising mechanisms to protect children's interests [6][7]. - The incident underscores the need for stricter content regulations in children's digital products and the importance of prioritizing child safety over commercial interests [7].