MCLON(SZ:300945) Zheng Quan Ri Bao Wang·2025-10-30 11:15Core Insights - Mankalon Jewelry Co., Ltd. reported a revenue of 2.164 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 29.30% [1] - The net profit attributable to shareholders for the same period was 102 million yuan, an increase of 32.58% year-on-year [1] - In Q3 2025, the company achieved a revenue of 608 million yuan, with a year-on-year growth of 36.22%, and a net profit of approximately 25.49 million yuan, up 25.33% year-on-year [1] Revenue Breakdown - Online business revenue reached 1.19 billion yuan, a year-on-year increase of 39.34%, accounting for 54.99% of total revenue [2] - Offline business revenue was 974 million yuan, growing by 20.25% year-on-year, making up 45.01% of total revenue [2] Marketing and Management Strategies - The company is enhancing its brand development strategy by leveraging big data to understand consumer needs and investing in product research and development [1] - Mankalon is optimizing its organizational structure by implementing a partner model and project-based teams to improve efficiency across all channels [2] - Sales expenses for the first three quarters were 109 million yuan, with a sales expense ratio of 5.06%, down 1.02 percentage points from the previous year [2] - Management expenses totaled approximately 54.06 million yuan, with a management expense ratio of 2.50%, a decrease of 0.19 percentage points year-on-year [2]