Guan Cha Zhe Wang·2025-10-30 11:41Core Insights - BYD has been expanding internationally for 20 years, with Japan being one of its earliest markets, initially entering through battery business [1] - BYD's first electric bus was launched in Japan in 2014, despite initial skepticism from Japanese consumers towards Chinese products [1] - By 2025, BYD has become the top-selling electric vehicle manufacturer globally, and its presence in Japan is now significant [1] Group 1: Market Entry and Strategy - BYD's first K-car model, the Racco, was launched in Japan, with Suzuki's president acknowledging BYD as a "huge threat" while expressing a desire for healthy competition [1] - The Japanese market is characterized by zero import tariffs on vehicles but high consumer loyalty to domestic brands, making it challenging for BYD to gain acceptance [2] - BYD focuses on product trust by customizing features to meet local consumer needs, such as redesigning the Dolphin's roof height for the Japanese market [2] Group 2: Brand Building and Long-term Vision - Unlike its aggressive domestic growth strategy, BYD adopts a more cautious approach in Japan, prioritizing brand building through technology, products, and services rather than immediate sales volume [2] - BYD has not set specific sales targets for Japan but aims to establish a network of 100 dealerships by 2025, with 80 expected to be operational this year [2] - The concept of "long-termism" is central to BYD's strategy in Japan, as local investors value long-term brand investment over immediate profitability [3]