KJS(SH:601579) Zheng Quan Ri Bao Wang·2025-10-30 11:45Core Viewpoint - Kuaijishan Shaoxing Wine Co., Ltd. reported strong financial performance for the first three quarters of 2025, with a focus on brand innovation and market expansion targeting younger consumers and high-end segments [1][2]. Financial Performance - For the first three quarters of 2025, the company achieved operating revenue of 1.212 billion yuan, a year-on-year increase of 14.12% [1]. - The net profit attributable to shareholders for the same period was 116 million yuan, reflecting a year-on-year growth of 3.23% [1]. - In the third quarter alone, the company recorded operating revenue of 395 million yuan, up 21.09% year-on-year [1]. - The net profit attributable to shareholders in the third quarter was approximately 22.39 million yuan, marking a year-on-year increase of 2.47% [1]. Sales Breakdown - From January to September 2025, the sales revenue of mid-to-high-end yellow wine reached 751 million yuan, a year-on-year increase of 19.64% [1]. - Sales revenue from ordinary yellow wine was 273 million yuan, showing a decline of 16.01% year-on-year [1]. - Other alcoholic beverages generated sales revenue of 150 million yuan, with a significant year-on-year increase of 109.2% [1]. Brand Strategy - The company is committed to innovation while preserving tradition, focusing on rejuvenating its brand image and targeting younger demographics [1]. - The "Kuaijishan Refreshing Wine" brand has engaged in cross-industry collaborations, such as partnering with top influencers on Douyin, to effectively reach younger consumers and reshape perceptions of yellow wine [1]. - In the high-end market, Kuaijishan is developing the "Lanting Elegant Banquet" cultural IP and implementing various strategies to enhance brand recognition and customer loyalty through experiential marketing [2].