Yanghe(SZ:002304) Zhong Jin Zai Xian·2025-10-30 11:42Core Viewpoint - The Chinese liquor industry is undergoing a significant adjustment phase, with companies like Yanghe focusing on long-term value amidst challenging market conditions [1][2]. Industry Overview - In 2025, nearly 80% of liquor companies are facing market challenges, with traditional peak seasons failing to generate expected sales, leading to high channel inventory and price discrepancies [2]. - The industry is transitioning from a phase of simultaneous volume and price growth to a focus on quality preservation [2]. Company Strategy - Yanghe's strategy for 2025 emphasizes "de-stocking, enhancing momentum, and stabilizing prices," with a primary focus on reducing channel inventory through various promotional measures [2]. - The company has successfully achieved double-digit inventory reduction, alleviating channel pressure and creating room for adjustment [2]. - Yanghe employs a unique approach to de-stocking by promoting sales rather than imposing sales targets, utilizing consumer engagement strategies such as QR code red envelopes and tasting events [2]. Digital Transformation - Yanghe's digital infrastructure is enhancing efficiency by enabling direct promotion policies to reach end-users and utilizing data analytics for precise demand matching [3]. - This "digital de-stocking" approach is seen as more sustainable than short-term volume boosts, reinforcing channel resilience [3]. Product Strategy - Yanghe continues to implement a "dual famous liquor, multi-brand, multi-category" strategy, creating a comprehensive product matrix that spans all price ranges [4]. - The company maintains a strong commitment to product quality, with significant resources dedicated to premium production facilities and innovative processes [4]. - New product launches, including upgrades to existing lines and the introduction of new offerings, are designed to meet evolving consumer expectations and enhance market competitiveness [4]. Long-term Outlook - Yanghe's substantial raw liquor reserves and product innovation capabilities position the company favorably for future growth, even during challenging periods [5]. - Analysts suggest that for long-term investors, the current difficult phase may represent a starting point for Yanghe's next growth cycle [5].