赤水河论坛落子茅台：聚集中外各界智慧 打造全球酒业交流核心IP

Core Insights - The inaugural Chishui River Forum aims to establish a global dialogue platform for the liquor industry, focusing on sustainable development and cultural exchange [1][2][3] - The forum gathered over 400 leaders from the global liquor industry, including representatives from both international and domestic companies, highlighting the importance of collaboration in facing industry challenges [1][4] Industry Trends - The global liquor market is projected to grow, with 2023 sales estimated at approximately 3.82 trillion yuan, and a compound annual growth rate of around 4.5% expected from 2024 to 2027 [7] - The Chinese liquor industry is transitioning from "quantity growth" to "quality growth," emphasizing the need for improved product quality and innovative consumer experiences [8][10] Forum Highlights - The forum featured a diverse agenda, including a main forum and three specialized discussions focusing on embracing Generation Z, cross-cultural dialogue, and digital transformation in the liquor industry [6][10] - Key strategies discussed included enhancing product quality, cultural promotion, and innovative experiences to attract younger consumers [9][11] Collaborative Initiatives - A significant outcome of the forum was the launch of the "World Liquor Industry High-Quality Development Promotion Action," along with the release of the "International Famous Liquor Chishui River Declaration," marking a new chapter in global liquor industry collaboration [6][12] - The forum also introduced the "China and Foreign Liquor Development Index Report (2025)" and the "Sustainable Development ESG Report for the Core Production Area of Sauce-flavored Baijiu," aiming to establish a scientific evaluation system for the industry [6][12] Future Outlook - The Chishui River Forum is positioned to become a core platform for global liquor culture exchange, with plans for annual updates to reports and ongoing initiatives to foster international collaboration [12][14] - The forum's influence is expected to grow, attracting more global liquor companies and cultural institutions to participate in the dialogue and exchange of ideas [14]