茅台集团乙巳年茅台酒节举行

Core Points - The Moutai Group held the 2025 Moutai Wine Festival on October 29, coinciding with the Double Ninth Festival, emphasizing the theme of "Respecting Heaven and People, Understanding Principles, and Upholding Virtue" [1] - The event attracted nearly 800 guests from various sectors, showcasing Moutai's commitment to traditional craftsmanship, quality pursuit, and cultural heritage [1] - The festival included a series of ceremonial activities, including offerings to ancestors and a master-apprentice ceremony, highlighting the importance of cultural transmission and respect for tradition [4][11] Group 1: Ceremony and Activities - The ceremony commenced with a formal procession of leaders and guests, accompanied by traditional music and performances [2][3] - A floral tribute was paid to the statue of Premier Zhou Enlai, symbolizing respect for predecessors and the cultural values of loyalty and filial piety [4] - The "Three Offerings" ritual was performed, consisting of initial, secondary, and final offerings to honor the ancestors of Moutai [5][6][8] Group 2: Cultural Significance - The event featured a reading of a respectful text that honored the historical figures and the craftsmanship of Moutai, reflecting the deep respect for tradition [9][10] - The master-apprentice ceremony involved nine apprentices presenting their respect to their masters, emphasizing the importance of skill transmission in Moutai's production process [11] - A collective oath was taken by participants, reinforcing the values of quality, innovation, and cultural pride associated with Moutai [12] Group 3: Thematic Cultural Activities - Following the ceremony, the "Entering the Artisan World" cultural activities commenced, showcasing Guizhou's unique cultural heritage through various interactive experiences [13] - The release of the "Oral History of Moutai Brewing Techniques" marked a significant step in preserving and transmitting Moutai's brewing heritage [14] - The festival also included performances and discussions that highlighted Moutai's cultural confidence and commitment to traditional values [14]