WLY(SZ:000858) Xin Lang Cai Jing·2025-10-30 12:09Core Viewpoint - Wuliangye's Q3 2025 performance reflects the broader challenges faced by the liquor industry, with revenue and net profit showing fluctuations due to market adjustments, yet the company is actively optimizing its strategies to maintain long-term growth resilience [1][2][5]. Financial Performance - For the first three quarters of 2025, Wuliangye reported total revenue of 60.945 billion yuan and a net profit attributable to shareholders of 21.511 billion yuan [1]. - The company plans to distribute a cash dividend of 25.78 yuan per 10 shares (tax included) [1]. Industry Context - The liquor industry is undergoing a significant adjustment, with a reported 15% year-on-year decline in white liquor production in September 2025 [2]. - The overall production from January to September 2025 reached 2.655 million kiloliters, also reflecting a year-on-year decrease [2]. Strategic Response - Wuliangye is focusing on optimizing channel inventory, stabilizing product prices, and enhancing marketing reforms to navigate the current industry challenges [1][2]. - The company is launching new products aimed at younger consumers and expanding its market presence through both traditional and emerging channels [4][5]. Market Expansion - Wuliangye is actively expanding its domestic market while also increasing its international presence through initiatives like "He Mei Global Tour," targeting markets in Japan, Germany, Seychelles, Spain, and South Korea [5]. - The company has added over 10,000 new terminals and is enhancing its direct sales channels through platforms like Tmall and JD [5]. Long-term Outlook - Despite short-term performance pressures, Wuliangye's brand value and comprehensive strength remain strong, positioning it well for future growth [6]. - The company's dividend policy is stable, with plans to distribute at least 70% of net profit as dividends from 2024 to 2026, ensuring continued cash flow for investors [6].