Ge Long Hui·2025-10-30 12:22Core Insights - Meituan has launched a comprehensive growth solution for domestic and international brands through its "Brand Official Flag Lightning Warehouse" initiative, aimed at e-commerce brands lacking offline channels and mature fast-moving consumer goods (FMCG) brands [1][4] Group 1: Meituan's Initiatives - Meituan's "Brand Official Flag Lightning Warehouse" provides targeted solutions by building infrastructure such as warehousing, distribution, and digital systems for brands, enabling them to achieve lower costs, stronger brand recognition, larger scale, and more stable repurchase rates [4] - Over a hundred brands, including Sony PlayStation, Proya, Logitech, Kingston, and L'Oreal, have already joined the "Brand Official Flag Lightning Warehouse," allowing consumers in major cities like Beijing, Shanghai, and Guangzhou to shop at these brands' official flagship stores on Meituan [4] Group 2: Industry Trends - The competition in the instant retail sector has garnered significant attention this year, with Deloitte reporting that traditional offline retail in China is expected to underperform by 2025, while instant retail and new business models are rapidly growing [5] - The focus of leading instant retail platforms, such as Meituan, is on helping brands find incremental growth, indicating a trend where e-commerce brands reliant on traditional channels are accelerating their expansion into instant retail and new channels [5]