Core Viewpoint - JD.com and ZhiHuaShi are collaborating to enhance consumer price protection during the 11.11 shopping festival, emphasizing their commitment to providing competitive pricing and safeguarding user rights through a newly established price guarantee fund of 5 million yuan [1][2][4]. Group 1: Price Protection Initiatives - JD.com launched a live broadcast event to reinforce its commitment to low prices and consumer rights during the 11.11 shopping period [1]. - ZhiHuaShi's General Manager announced a joint investment of 5 million yuan to create a "Price Guarantee Fund," ensuring competitive pricing and compensation for price discrepancies found on other platforms [2]. - The initiative aims to build a "price protection wall" for consumers, ensuring they can purchase products at competitive prices on JD.com [3]. Group 2: Industry Impact - The collaboration between JD.com and ZhiHuaShi is seen as a step towards addressing the chaotic promotional policies and pricing confusion prevalent in the e-commerce industry [4]. - This partnership is expected to foster a healthier competitive environment in the e-commerce sector, promoting rational competition and value-based practices [4].