三年“假有机”讼战终落幕，“职业打假人”王海被判赔9.78万

Core Viewpoint - The legal dispute between Rainbow Planet Cultural Technology Co., Ltd. and Wang Hai has concluded, with the court ruling in favor of Rainbow Planet, requiring Wang Hai to delete defamatory content, publicly apologize for three consecutive days, and compensate a total of 97,800 yuan for economic losses and legal fees [1][3][4]. Company Summary - Rainbow Planet was established in 2015 and is headquartered in Xi'an, focusing on fresh e-commerce, selling organic agricultural products and pre-packaged foods through an "online + offline" model [2]. - The company has invested over 20 million yuan in product testing over the past decade, with 37 products voluntarily removed from sale for not meeting internal standards [5][6]. - Rainbow Planet allocates 60% of its net profits to organic agriculture and social contributions, collaborating with over 160 ecological farms and establishing four breeding bases [5][6]. Industry Summary - The case highlights the ongoing trust issues within the organic food industry, exacerbated by incidents of "fake organic" and "false certification" [5]. - The ruling serves as a significant response to the boundaries of "professional counterfeiters" in China and the paths for corporate rights protection [4]. - The industry faces challenges in rebuilding consumer trust, necessitating transparency in product information, a rigorous certification system, and public oversight of corporate behavior [6].