adidas lifts FY25 outlook after broad-based Q3 gains

Core Insights - adidas has raised its full-year 2025 guidance, now forecasting an operating profit of €2bn ($2.32bn), up from the previous guidance of €1.7bn to €1.8bn, following strong growth across various regions and product categories in Q3 [1] Financial Performance - Q3 revenue increased to €6.63bn from €6.44bn year-on-year, despite a negative translation effect of over €300m due to a stronger euro [2] - Operating profit rose 23% year-on-year to €736m, with an operating margin improvement of 1.8 percentage points to 11.1% [3] - Net income for Q3 reached €485m, with growth in both footwear (11% increase) and apparel (16% increase) [3] Segment Performance - Performance segment revenue grew 17%, driven by over 30% growth in running and double-digit gains in football, while lifestyle revenue increased by 10% [4] - Currency-neutral net sales for the adidas brand rose 12% in Europe, with strong growth in both wholesale and direct-to-consumer (DTC) channels [4] Regional Growth - Revenue growth was observed in Greater China (+10%), emerging markets (+13%), Latin America (+21%), and Japan/South Korea (+11%), with strong DTC momentum across all regions [5] - In North America, brand revenue grew 8%, with double-digit increases in footwear and apparel, although accessories saw a decline [5] Sales Channels - Own retail sales increased by 13%, supported by like-for-like gains and ongoing store investments, while e-commerce advanced 15% [6] - The DTC business for the brand rose by 14% in Q3, building on previous growth [6] Leadership Commentary - adidas CEO Bjørn Gulden expressed pride in the record revenues achieved in Q3, highlighting a 12% growth for the adidas brand, leading to total revenue of €6.63bn, marking the highest quarterly revenue in the company's history [7]