Starbucks CEO: Believe we are ahead of schedule on turnaround plan

Core Insights - The company has reported its first same-store sales growth in nearly two years, indicating progress in its turnaround efforts [1] - The launch of the Green Apron service program in August has positively impacted store performance, leading to increased customer transactions and satisfaction [2][4] Financial Performance - The company experienced positive transactions and comparable sales growth in the U.S. since September, continuing into October [2] - Customer compliments reached the highest number in the last five years during the fourth quarter, while customer complaints decreased by 10% year-over-year since the launch of the Green Apron Service [2] Strategic Initiatives - The holiday season is viewed as a critical moment for the company, with comprehensive marketing and product offerings planned, including the return of the eggnog latte [4][5] - The company is focused on enhancing the customer experience, which is perceived as valuable across all age groups, contributing to improved value scores [7][8] International Expansion - The company has seen consecutive quarters of comparable sales growth in China, with plans to expand from 8,000 to 15,000-20,000 stores, particularly in tier three, four, and five cities [11][12] - A strong local partnership is considered essential for successful and rapid development in the Chinese market [13]