Starbucks’ Terrible Quarter

2024 Getty Images / Getty Images News via Getty Images Starbucks Corp. (NASDAQ: SBUX) announced what seemed to be a mediocre quarter. Because it was better than recent poor ones, the stock rallied but then sold off. It turns out that it was not a good quarter at all. Compared to its growth years, there was no story for new CEO Brian Niccol to tell. Same-store sales did not fall, but they did not rise. Since they dropped in the same quarter a year ago, being flat was like being down. Niccol said he would ...