停留时长 深度游占比超四分之一

Core Insights - Beijing's inbound tourism market is evolving into a new pattern characterized by "short stays" and "long experiences" [1][10] - The demand among inbound tourists is increasingly diversified, with short-stay visitors favoring iconic attractions while longer-stay tourists seek thematic experiences and deep consumption [1][9] Inbound Tourist Trends - In Q3 2023, 27.94% of inbound tourists in Beijing had a stay duration of only one day, a significant increase from 22.76% in the same period last year, reflecting a 5.18 percentage point rise [3][4] - The total number of inbound tourists in Beijing reached over 420 million, marking a 34% year-on-year increase [3] - The average stay duration for inbound tourists is showing a trend towards longer visits, with 26.23% staying 4-7 days and 21.89% staying 2 days [7][8] Visitor Preferences - Short-stay tourists predominantly visit traditional landmarks like the Great Wall and the Forbidden City, while longer-stay tourists are increasingly interested in themed experiences and cultural activities [4][9] - The demand for "value consumption" is rising, with tourists seeking experiences that offer emotional value and high cost-performance ratios [9] Product Supply and Quality - The increase in one-day visitors indicates a breakthrough in quantity, while the trend of 4-7 day stays represents an opportunity for quality improvement in inbound tourism [10] - Enhancing the supply of unique and high-quality tourism products is essential for meeting the evolving demands of international visitors [10][11] - There is a need for better promotion of new cultural landmarks and experiences to attract repeat visitors and enhance their overall experience [11][12]