供需两端发力推动入境游高质量发展

Core Viewpoint - The primary focus of the article is on the development of inbound tourism in China during the 14th Five-Year Plan period, highlighting the need for policy improvements and infrastructure enhancements to address current challenges in the sector [1][3]. Demand-Side Insights - Inbound tourism recovery is largely driven by demand-side policy initiatives, particularly the implementation of visa exemption policies and enhanced payment convenience [3][4]. - In the third quarter of this year, the number of foreign visitors entering China under visa exemption policies reached 7.246 million, marking a year-on-year increase of 48.3% [3]. - Approximately 1.35 million foreign visitors at Beijing ports this year utilized visa exemption policies, accounting for 53.4% of total inbound visitors [3]. Supply-Side Challenges - The article identifies two main challenges for inbound tourism: a lack of convenience in travel processes and a gap in tourism product offerings [4]. - To address these issues, it is suggested that efforts should be made on both the demand and supply sides, focusing on reconstructing tourism spaces and products, as well as promoting Chinese tourism culture [4]. Payment and Visa Policy Enhancements - There is a need to refine visa exemption policies based on different market demands, including special provisions for educational and medical tourism [5]. - A proposed whitelist system could expand the visa exemption range, allowing repeat visitors with good records to qualify for multiple entries without a visa [5]. - The promotion of universal international payment codes is essential to enhance payment convenience for foreign tourists [5]. Development of Tourism Infrastructure - Accelerating the construction of world-class tourist cities is crucial for supporting inbound tourism growth [6]. - The article emphasizes that urban development is as important as scenic area development in attracting tourists [6]. Educational Tourism Opportunities - Educational tourism is identified as a significant market segment that remains underexplored, with current offerings primarily catering to domestic students [7][8]. - The establishment of a comprehensive inbound educational tourism system is recommended, leveraging China's rich cultural and natural resources [8]. Promotion and Marketing Strategies - A national tourism promotion agency could be established to enhance the global marketing of Chinese tourism products and cultural experiences [8]. - Increased promotional efforts in overseas markets are necessary, focusing on various segments such as educational and vacation tourism [8].