Phoenix Media(SH:601928) Xin Lang Cai Jing·2025-10-30 15:00Core Viewpoint - Phoenix Media is a leading player in the domestic publishing and media industry, with a strong focus on book and audio-visual publishing, showcasing a comprehensive industry chain advantage and rich content resources [1] Group 1: Business Performance - In Q3 2025, Phoenix Media achieved an operating revenue of 9.159 billion, ranking first among 10 companies in the industry, surpassing the industry average of 5.397 billion and the median of 6.519 billion, leading the second-place Zhongnan Media by 848 million [2] - The net profit for the same period was 1.729 billion, also the highest in the industry, exceeding the industry average of 0.805 billion and the median of 0.908 billion, and outpacing the second-place Shandong Publishing by 1.242 billion [2] Group 2: Financial Ratios - As of Q3 2025, the asset-liability ratio of Phoenix Media was 35.45%, a decrease from 38.04% year-on-year, but slightly above the industry average of 34.52% [3] - The gross profit margin for Q3 2025 was 42.32%, an increase from 39.83% year-on-year, and higher than the industry average of 37.19% [3] Group 3: Management and Shareholder Information - The chairman, Zhang Chaoyang, has been in position since April 2023, while the general manager, Song Jishu, received a salary increase of 110,300 compared to the previous year [4] - As of September 30, 2025, the number of A-share shareholders increased by 19.44% to 42,900, while the average number of circulating A-shares held per account decreased by 16.28% [5] Group 4: Market Position and Future Outlook - In H1 2025, the total operating revenue was 7.113 billion, with a year-on-year decrease of 1.70%, while the net profit increased by 29.57% to 1.586 billion [6] - The company maintained a leading position in the retail market with a share of 2.94% and achieved significant recognition with multiple titles selected as "China Good Books" [6] - The company is focusing on digital transformation and has launched several innovative projects, aiming to enhance its market presence and operational efficiency [6]