中国人寿:已累计在15个城市布局19个机构养老项目
Bei Jing Shang Bao·2025-10-30 15:35

Core Insights - China Life Insurance reported its performance for the first three quarters, highlighting its strategic focus on the elderly care sector through various product lines [1] Group 1: Business Development - The company is actively advancing its CCRC elderly care community, urban elderly apartments, and health tourism product lines, with a total of 19 institutional elderly care projects established across 15 cities by June 30, 2025 [1] - Four "Flexible Living" travel products have been launched to cater to the needs of elderly customers [1] Group 2: Digital Transformation - The China Life Insurance app has been revamped, achieving over 160 million registered users by mid-2025 [1] - More than 760 service counters have undergone renovations, and the one-stop online customer service has seen a 30.3% increase in user interactions year-on-year [1] Group 3: Customer Engagement - The company has provided warm elderly care services to over 10.11 million people through various online and offline touchpoints [1] - Events such as the "GuoShou 616 Customer Festival" and "Listening to Experts on Immunity" have reached over 51.49 million customers, enhancing the value-added services offered [1] - The brand continues to emphasize "simplicity, quality, and warmth" in its service offerings, reinforcing the "GuoShou Good Service" brand image [1]