董事长跳舞带货也难挽颓势？美邦服饰亏损扩大

Core Viewpoint - Meibang Apparel continues to face significant financial challenges, with a notable decline in revenue and increased losses despite attempts to rejuvenate the brand through unconventional marketing strategies like live streaming performances by its chairman [1][2]. Financial Performance - For the first three quarters of the year, the company reported a revenue of 329 million, a year-on-year decrease of 37.3% [1] - The net profit attributable to shareholders was a loss of 68.98 million, a year-on-year decline of 233.1% [1] - The adjusted net profit also worsened, with losses increasing from 58.11 million to 75.09 million compared to the same period last year [1] - The net cash flow from operating activities was -153 million, an increase in loss of 38.6% year-on-year [1] Quarterly Breakdown - In the third quarter, the company achieved a revenue of 102 million, down 7.7% year-on-year [1] - The net profit attributable to shareholders for the third quarter was a loss of 78.91 million, a significant drop of 216% compared to the same quarter last year [1] - The gross margin for the first three quarters was 40.88%, up 6.90 percentage points year-on-year, while the net margin was -20.96%, down 30.83 percentage points [1] - For the third quarter, the gross margin was 24.68%, down 4.09 percentage points year-on-year and down 24.11% quarter-on-quarter [1] - The net margin for the third quarter was -77.20%, a decline of 54.66 percentage points year-on-year and down 81.42 percentage points from the previous quarter [1] Leadership and Brand Strategy - The founder and chairman, Zhou Chengjian, attempted to revitalize the brand by performing a group dance in a live stream, aiming to connect with younger audiences [1]