Core Insights - The winter-spring travel season has officially begun, leading to a significant increase in demand for "ice and snow tourism" and "escape from cold tourism" in China [1] Group 1: Market Trends - From October 29 to December 31, ticket bookings for Harbin, a popular "ice and snow city," increased by 23% year-on-year, with major source cities being Shanghai, Beijing, Hangzhou, Chengdu, and Guangzhou [1] - The Altay region in Xinjiang, known for its early ski resorts, saw a staggering 274% year-on-year increase in flight bookings [1] - Traditional southern destinations like Sanya and Haikou are also experiencing growth, with ticket bookings increasing by 79% and 42% respectively [1] Group 2: Pricing Dynamics - Many flight routes have entered a low-price range, with ticket prices from Beijing to various destinations like Xishuangbanna, Dali, Haikou, Harbin, and Changchun dropping to as low as 241 yuan, representing discounts of up to 85% [1] - The combination of affordable ticket prices and the appeal of "ice and snow season" and "escape from cold tourism" is effectively stimulating the travel market, encouraging more travelers to consider off-peak travel [1]
机构:冬春航季开启后哈尔滨机票预订量同比增长23%
Bei Jing Shang Bao·2025-10-30 16:08