BJCT(SZ:000802) Zheng Quan Shi Bao·2025-10-30 19:19Core Insights - The trend of Chinese films being released overseas is becoming increasingly prominent, with 9 out of the top 10 domestic films this year having international screenings, and 15 out of the top 20 films also achieving overseas releases [1][3] - The overseas box office for Chinese films has significantly increased, surpassing 1.4 billion yuan (approximately 10 billion) this year, indicating that going global is transitioning from an optional strategy to a necessary one for the domestic film industry [3][8] Group 1: Overseas Release Strategy - The film "Fengshen Part II: War of Xiqi" was released simultaneously in over 20 countries and regions during the 2025 Spring Festival, showcasing a strategic push for global reach [2][3] - Beijing Culture, the main production company, has been proactive in exploring international markets, having previously released "Fengshen Part I" in various countries and engaging with audiences through global roadshows [2][3] Group 2: Box Office Performance - "Fengshen Part II" has achieved over 8 million USD in overseas box office, with Malaysia contributing more than 2 million USD [3] - Other films like "Nezha: The Devil's Child" have also performed well internationally, with overseas earnings exceeding 69 million USD, including nearly 26 million USD from the North American market [3][4] Group 3: Content and Technical Advancements - The success of films like "Nezha 2" is attributed to their relatable themes and innovative production techniques, such as the dynamic ink rendering engine that enhances visual storytelling [4][5] - The industrialization of Chinese animation has improved production quality and competitiveness, allowing for large-scale, high-quality film creation [5][6] Group 4: Marketing and Localization - Effective marketing strategies, including "overseas direct release" and localized promotional efforts, have been crucial in reaching international audiences [5][6] - Beijing Culture has invested in translating "Fengshen Part II" into over 15 languages to enhance viewer understanding and experience [6][7] Group 5: Future Opportunities - The increasing success of Chinese films abroad presents new market opportunities, especially as domestic growth slows and audience preferences shift [8][9] - The diversity of genres in films being released internationally, from mythology to science fiction, reflects a broader appeal and potential for growth in overseas markets [8][9] Group 6: Policy Support - The "14th Five-Year Plan for China's Film Development" emphasizes enhancing international influence and competitiveness, aiming for a significant increase in overseas promotion and sales channels [9]