Sou Hu Cai Jing·2025-10-30 19:56Core Viewpoint - The recent confirmation by Douyin's home appliance head regarding JD.com's "choose one of two" practice has sparked widespread discussion, highlighting the competitive pressures and tactics within the e-commerce industry [1][5]. Group 1: Allegations of "Choose One of Two" - JD.com has been accused of restricting merchants from using Douyin's promotional coupons, effectively forcing them to choose between platforms, which is a clear case of "choose one of two" [5][6]. - Merchants have reported severe penalties for using Douyin's coupons, with fines reaching up to 45 million for multiple infractions, indicating a coercive environment [5][6]. Group 2: Criticism of JD.com's Practices - The irony lies in JD.com previously criticizing similar practices by others, yet now engaging in even more aggressive tactics against merchants [6][7]. - The current approach of imposing high fines and freezing merchant funds to maintain low prices is seen as detrimental to both merchants and consumers, contradicting JD.com's earlier stance on fair competition [6][7]. Group 3: Recommendations for Improvement - Industry experts suggest that instead of penalizing merchants, JD.com should focus on enhancing its services and offering genuine discounts to consumers, rather than relying on coercive measures [7].