WLY(SZ:000858) Si Chuan Ri Bao·2025-10-30 20:20Core Insights - Wuliangye, a leading Chinese liquor company, recently achieved the highest score in EFQM assessments, earning the EFQM Global Award (7 Diamonds) and a special award for excellence in sustainable development, highlighting its balance between tradition and innovation [11][17]. Group 1: Traditional Craftsmanship - Wuliangye's commitment to traditional brewing techniques is foundational for its high-quality development, reflecting respect for natural laws and the value of time [11][12]. - The company’s traditional brewing process, recognized as a national intangible cultural heritage, involves complex and time-honored methods that ensure the unique flavor and quality of its products [13][14]. Group 2: Innovation and Technology - Wuliangye embraces innovation by integrating modern technology with traditional practices, establishing leading research platforms and utilizing modern microbiological techniques to enhance production [14][15]. - The company has discovered four new yeast strains named after Wuliangye and published a flavor fingerprint map of over 3,000 compounds, revealing the scientific secrets behind its liquor [14]. Group 3: Brand and Product Development - Wuliangye maintains a balance between traditional culture and innovative product development, launching new products like the 29° Wuliangye and cocktails to attract younger consumers [16]. - The company actively promotes its brand globally, showcasing Chinese liquor culture in various countries, thereby enhancing its market presence [16]. Group 4: Sustainable Development - Wuliangye incorporates ESG principles and zero-carbon goals throughout its value chain, focusing on environmental sustainability and resource recycling in its production processes [17][18]. - The company fosters a culture of harmony and cooperation, enhancing the resilience of its supply chain and promoting sustainable practices among suppliers [18]. Group 5: Recognition and Impact - The accolades received by Wuliangye in the EFQM Global Award evaluation underscore its effective balance of tradition and innovation, providing a model for sustainable development in the industry [18].