GUJING(SZ:000596) Xin Lang Cai Jing·2025-10-30 21:09Core Insights - Gujing Gongjiu reported a revenue of 16.425 billion yuan and a net profit of 3.96 billion yuan for the first three quarters of 2025, amidst a challenging environment in the liquor industry characterized by declining volumes and prices, high inventory, and differentiated consumption [1][2] Channel Optimization and Product Matrix - The liquor industry is facing a deep adjustment phase, leading to performance pressures for companies, prompting them to embrace an omnichannel strategy [1] - Gujing Gongjiu is focusing on online and offline integration, with online channels generating 570 million yuan in revenue, reflecting a year-on-year growth of 40.19% [1] - The company's e-commerce business showed robust growth, with a significant increase in sales during promotional events, such as a 160% year-on-year growth in GMV during a 28-hour event on JD.com [1] Brand Innovation and Cultural Empowerment - Gujing Gongjiu has developed a comprehensive product matrix that covers all price ranges, with the "Year Original" series performing well in banquet markets [2] - The company is adjusting its development pace to emphasize quality and channel health, utilizing digital systems for precise inventory management [2] - The introduction of the "light" concept with the Gujing Gongjiu Year Original Light product addresses modern consumer preferences for drinking experiences [2] - The company is also reviving classic products to evoke consumer nostalgia, enhancing brand value through a blend of tradition and innovation [2] - Gujing Gongjiu is promoting Chinese liquor internationally, being the official partner for two corporate days at the 2025 Osaka Expo [2]