Group 1 - The "National Subsidy" product section launched by Taobao Tmall for this year's Double 11 allows consumers to enjoy interest-free installment payments when purchasing eligible products [1] - The number of products supporting interest-free installments on Taobao Tmall has reached tens of millions, with the coverage rate of high-instalment products increasing by 60% since the policy's introduction [2] - Consumers can benefit from dual subsidies when purchasing products under the "old-for-new" policy, further reducing their monthly payment amounts [2] Group 2 - The "National Subsidy" policy aims to enhance financial inclusivity and accessibility for middle and low-income groups by providing innovative financial products and services [3] - A significant portion of consumers (85%) prefer to use interest-free installments even when they can afford to pay in full, indicating a strong consumer preference for such payment options [3] - The collaboration between government subsidies, financial support, and merchant discounts is expected to stimulate consumption, benefiting consumers, merchants, and overall domestic demand [3]
消费贷财政贴息政策持续落地 双11花呗“分期免息”扩容
Zhong Guo Jing Ying Bao·2025-10-30 22:50