短剧掘金图鉴：“霸总”西迁，“截胡”横店

Core Insights - The rise of short dramas has led to a significant migration of film resources to cities like Xi'an and Zhengzhou, which offer cost-effective filming options compared to the traditional hub of Hengdian [3][20]. - Xi'an's "Fuxi AI Film Center" and Zhengzhou's "Xinghe Ancient Costume Short Drama Base" have become major filming locations, attracting numerous production teams due to their affordable rates and diverse settings [2][19]. - The short drama industry is experiencing rapid growth, with production costs increasing significantly, leading to a more competitive environment [6][15]. Group 1: Industry Dynamics - The short drama boom has resulted in a shift in filming locations, with Xi'an and Zhengzhou emerging as viable alternatives to Hengdian, which was previously the dominant player in the industry [3][20]. - Filming costs in Xi'an and Zhengzhou are significantly lower, with rates around 300 RMB per hour or 3,000 RMB per day, compared to Hengdian's rates exceeding 10,000 RMB [5][19]. - The influx of production teams has created a competitive landscape, with many actors and crew members migrating to these cities for better opportunities [20][21]. Group 2: Economic Impact - The short drama industry has generated substantial economic activity, with Xi'an's short dramas reportedly earning over 1 billion RMB in just eight days for a single production [20]. - The growth of short drama filming bases has also created job opportunities for local residents, including roles as extras and temporary workers [20][21]. - The expected market size for the short drama industry is projected to reach 63.43 billion RMB by 2025, indicating a robust growth trajectory [22]. Group 3: Production Trends - The production scale of short dramas has increased, with crew sizes expanding from around ten to forty or fifty members, reflecting the rising complexity and quality of these productions [14][15]. - The demand for high-quality production values has led to increased costs, with modern short dramas now starting at approximately 60,000 RMB, while period dramas begin at around 80,000 RMB [15]. - The industry is adapting to new filming styles and requirements, with a focus on rapid production cycles and efficient use of resources [14][15]. Group 4: Competitive Landscape - Zhengzhou's rise in the short drama sector is attributed to its unique commercial logic, leveraging existing urban infrastructure for filming, which reduces costs significantly [16][18]. - Xi'an's diverse filming locations and the presence of a large pool of actors, including those from local "fragmented drama" productions, provide a competitive edge in meeting production demands [21][20]. - The competition for the title of "Short Drama Capital" is intensifying, with various cities investing in subsidies and infrastructure to attract production companies [22].