Core Viewpoint - The strategic cooperation between Tongcheng Travel and Liaoning Airport Group aims to innovate business models and enhance the aviation experience in Liaoning Province, contributing to the development of the ice and snow economy and promoting local culture [1][3]. Group 1: Strategic Cooperation Details - The cooperation will focus on marketing collaboration, expanding the travel chain, and developing tourism resources in Northeast Asia [3]. - Both parties will work together to enhance the quality of air-rail intermodal services and promote international route expansion and marketing for Liaoning [3][4]. - The agreement allows for the integration of retail and dining services at airports into the Tongcheng Travel platform, improving commercial efficiency [3]. Group 2: Ice and Snow Economy Development - Liaoning Province aims to become a leader in the ice and snow economy, with a target of achieving an industrial output value of approximately 250 billion yuan by 2030 [4]. - The partnership will promote combined travel products such as "flight + scenic ticket" and "flight + skiing package" to attract more tourists [4]. - The collaboration will also include promotional events to showcase local tourism attractions to international markets [4]. Group 3: Leadership Statements - The Chairman of Liaoning Airport Group emphasized that this cooperation marks a significant step in the digital transformation and service upgrade of the airport group [4]. - The CEO of Tongcheng Travel highlighted the partnership as a new chapter in integrating air travel and tourism, focusing on enhancing the overall travel experience for passengers [5]. Group 4: Airport Operations - Liaoning Airport Group operates several airports, with Shenyang Taoxian International Airport projected to handle 23.744 million passengers and 228,000 aircraft movements in 2024 [6].
同程旅行(00780)与辽宁机场集团达成战略合作 协力打造东北亚国际枢纽