M&G(SH:603899) Xin Lang Cai Jing·2025-10-31 02:37Performance Review - The company's performance in Q1-Q3 2025 met expectations, with revenue reaching 17.33 billion yuan, a year-on-year increase of 1.2%, and net profit attributable to shareholders at 0.95 billion yuan, a year-on-year decrease of 7.2% [1] Development Trends - Traditional core business showed improvement in Q3, with functional and IP new products performing well. Q3 revenue from traditional core business decreased by 4% to 2.54 billion yuan, a reduction of 5.7 percentage points compared to Q2. Revenue from writing, student, and office stationery decreased by 3.3%, 3.9%, and 2.8% respectively, indicating positive growth for functional and IP-enabled new products during the university season [2] - The company’s subsidiary, Keli Pu, accelerated recovery in Q3 with a revenue increase of 17.3% to 3.56 billion yuan, driven by the recovery of procurement rhythm from central state-owned enterprises and new customer collaborations. The retail store, Jiuwu Zawushang, also saw an 8.6% revenue increase to 0.4 billion yuan, with 78 new stores added since the end of Q2 [2] Structural Optimization and Profitability - Traditional core gross margin improved due to structural optimization and production efficiency, with Q3 gross margin decreasing by 0.6 percentage points to 19.9%. The increase in revenue contribution from Keli Pu affected overall gross margin levels, while gross margins for writing tools, student stationery, and office stationery increased by 1.3, 3.8, and 0.7 percentage points respectively, attributed to the higher proportion of functional and IP cooperative products [3] - The company faced short-term pressure on profitability due to revenue structure adjustments and increased expenses. Q3 net profit margin decreased by 0.4 percentage points to 6% [3] Outlook and Valuation - The company is optimistic about the growth momentum of China's cultural and creative industry, focusing on enhancing product structure through functional and IP new products, digital empowerment in offline channels, and e-commerce resource investment. Keli Pu's procurement rhythm recovery and the expansion of Jiuwu stores are expected to further optimize store structure [3] - The profit forecast remains unchanged, with the current stock price corresponding to 19/16 times P/E for 2025/26. The company maintains an outperform rating and target price, indicating a 35% upside potential compared to the current stock price [4]