Group 1 - The core focus of Kao Group at the China International Import Expo (CIIE) is on localization, showcasing products tailored for Chinese consumers, such as the steam shoulder and neck patch designed for those who sit for long periods and use electronic devices [1] - Kao Group emphasizes the importance of the Chinese market, which has been a key overseas market for the company, and plans to increase investment in China [1] - The company has enhanced its local production and R&D capabilities in China, with a 30% increase in development speed and a product launch rate that is twice as fast as in Japan [1] Group 2 - Kao Group is set to launch its first domestic essence for sensitive skin under the Curel brand in early 2024, with expectations of nearly doubling sales by 2025 compared to the previous year [2] - The introduction of new skincare products, including a lotion and cream, at the CIIE highlights Kao's commitment to expanding its product range and addressing the unique needs of Chinese consumers [2]
国产展品成主角 花王加强“本土化”深耕中国市场
Bei Jing Shang Bao·2025-10-31 04:19