千禾味业：获行业首个清洁标签产品0级认证

Core Insights - Qianhe Foods has achieved the first clean label product Level 0 certification in China's condiment industry, marking a significant milestone in the production of clean ingredient soy sauce [1][3][4] - The clean ingredient soy sauce market is projected to capture 63.9% of the retail quality soy sauce market share in the next three years, driven by consumer demand for healthier options [1][2][3] Company Developments - Qianhe's 0 series soy sauce is made with only 4 to 5 ingredients, free from additives, and has passed rigorous quality certification processes [3][4] - The company has implemented a packaging upgrade that clearly displays the ingredient list on the front, enhancing transparency for consumers [3][4] Industry Trends - The Chinese soy sauce market is expected to reach a scale of 1,041 billion yuan by 2024, with a shift from basic to quality-driven consumer demand [2][3] - The new national standard for soy sauce, effective December 1, 2026, emphasizes quality over mere compliance with additive regulations, reflecting a broader industry trend towards prioritizing product quality [4][5] Consumer Behavior - There is a growing consumer preference for clean ingredient soy sauce, which is seen as a response to health and safety concerns in the condiment market [4][5] - The shift towards clean ingredients is expected to drive competition in the industry, positioning clean ingredient products as a key factor in the ongoing upgrade of condiment consumption [5]