BJCT(SZ:000802) Zheng Quan Shi Bao Wang·2025-10-31 04:59Core Insights - The trend of Chinese films being released overseas is becoming increasingly prominent, with 9 out of the top 10 domestic films this year having international screenings, and 15 out of the top 20 films also achieving overseas releases [1][3] - The overseas box office for Chinese films has significantly increased, surpassing 1 billion yuan (approximately 140 million USD) this year, indicating a shift in the industry where going global is becoming a necessity rather than an option [3][8] Group 1: Overseas Release Strategy - The film "Fengshen Part II: War at Xiqi" is set to be released simultaneously in over 20 countries during the 2025 Spring Festival, showcasing a strategic approach to global distribution [2] - Beijing Culture, the main production company, has invested heavily in marketing and distribution, including creating international versions of the film and securing major IMAX screenings [2][6] - The film has already grossed over 800,000 USD overseas, with significant earnings in markets like Malaysia [2] Group 2: Box Office Performance - "Nezha 2" has performed exceptionally well overseas, grossing over 69 million USD, with nearly 26 million USD from the North American market alone [3] - The film has been released in 43 countries, breaking box office records in 15 of them, indicating a strong international reception [3] Group 3: Technological and Narrative Advancements - The success of films like "Nezha 2" is attributed to advancements in storytelling and production technology, making them more relatable to international audiences [4][5] - Innovations such as the "dynamic ink wash rendering engine" and "particle ink" technology have enhanced the visual appeal of Chinese animated films, giving them a competitive edge [5] Group 4: Marketing and Localization - Effective marketing strategies, including localized promotion and partnerships with international distribution companies, have been crucial for reaching global audiences [5][6] - The translation of films into multiple languages has improved international viewers' understanding and enjoyment of Chinese stories [6] Group 5: Future Opportunities - The current slowdown in the domestic film market presents new opportunities for the Chinese film industry to expand internationally [8] - The diversity of genres in films being released overseas, from mythology to science fiction, reflects a broader appeal and potential for growth in international markets [9] - The "Fourteenth Five-Year Plan" emphasizes enhancing the international influence of Chinese films and expanding overseas marketing efforts [9]