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房价死撑,不允许下跌,释放出了什么信号?答案来了
Sou Hu Cai Jing·2025-10-31 05:58

Core Viewpoint - The article discusses the complex reasons behind developers' reluctance to significantly lower housing prices and the local governments' frequent easing of real estate policies, emphasizing the need for market stability rather than drastic fluctuations [1][9]. Market Background - Since the second half of last year, the domestic housing market has shown a downward trend, with the average national housing price dropping from 11,000 yuan per square meter to 9,560 yuan per square meter, a decline of over 15%. As of August this year, only 29 out of 100 key cities saw new housing prices increase, while 69 cities experienced price declines [3]. - The second-hand housing market is even more challenging, with only 23 cities seeing price increases, while 74 cities reported declines [3]. Current Housing Prices - Despite the overall decline, housing prices remain high, with the average price in 60 key cities at 17,593 yuan per square meter. Purchasing an ordinary commodity house often costs two to three million yuan, while first-tier cities like Beijing, Shanghai, and Shenzhen have average prices reaching 60,000 to 70,000 yuan per square meter, leading to costs of six to seven million yuan [5]. Developer and Government Actions - Many developers are choosing to "hold the line" on prices, with promotional discounts rarely exceeding 10%. Concurrently, local governments have introduced numerous policies to ease the real estate market, with 299 regulatory measures implemented in the first half of 2022, including relaxed purchase restrictions, loan limits, and housing subsidies [6]. - Some cities have even introduced "price drop limits" to prevent developers from significantly lowering prices [6]. Reasons for Price Stability - A sudden drop in housing prices could exacerbate market hesitation, making it harder for developers to sell existing inventory, as buyers tend to wait for lower prices [8]. - Significant price reductions could lead to dissatisfaction among previous buyers, potentially resulting in compensation claims and social instability [8]. - A drastic decline in prices could diminish developers' willingness to acquire land, negatively impacting local government revenues from land sales, which are crucial for infrastructure projects and economic growth [8]. - A cooling real estate market would also affect numerous related industries, including steel, cement, and home furnishings, which employ a large workforce, thus threatening job stability [8]. Conclusion - The easing of real estate policies and developers' reluctance to lower prices significantly stem from a desire to avoid drastic fluctuations in housing prices, which could lead to social and economic instability. Stability is currently the primary goal of real estate market regulation [9].