SHUNXIN AGRICULTURE(SZ:000860) Zhong Guo Xin Wen Wang·2025-10-31 06:19Core Viewpoint - The event "2025 Langjiu Chongyang Down Sand Ceremony" highlights the significance of the brewing season for sauce-flavored liquor, emphasizing the commitment to quality and cultural heritage in the liquor industry [1][3]. Group 1: Industry Significance - The Ministry of Industry and Information Technology has recognized the liquor industry alongside silk, tea, and ceramics as a "historical classic industry," elevating its strategic value at the national level [1]. - The recognition brings a new historical mission to leading companies like Langjiu, which aims to integrate intangible cultural heritage into its development [1][3]. Group 2: Company Strategy - Langjiu Group is guided by a three-pronged strategy focusing on "extreme quality, extreme brand, and extreme taste," creating a diverse brand culture ecosystem [1]. - The company has developed six exclusive IPs, including the Langjiu Manor Three Products Festival and the Ceramic Art Festival, to promote its cultural heritage [3]. Group 3: Quality and Production - Langjiu adheres to the "12987" brewing process, taking a full year to transform red sorghum into 63 types of original liquor, demonstrating a commitment to quality through time [3]. - The company has achieved a new height in the industry with a 20-year accumulation of high-quality sauce liquor storage [3]. Group 4: Future Aspirations - Langjiu aims to establish a significant position in the liquor industry, grow alongside Moutai, and develop the Langjiu Manor into a world-class winery [5]. - The company is committed to preserving traditional brewing techniques while innovating to elevate its cultural significance [5].