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研报掘金丨华鑫证券:维持重庆百货“买入”评级,降本增效利润稳增,中期分红彰显信心

Core Viewpoint - Chongqing Department Store reported a net profit attributable to shareholders of 999 million yuan for the first three quarters, representing a 7% year-on-year increase, with Q3 net profit at 217 million yuan, up 3% year-on-year [1] Financial Performance - The company achieved a stable profit growth through cost reduction and efficiency enhancement, with a mid-term dividend reflecting confidence in future performance [1] - Revenue is under pressure due to weak demand, necessitating attention to the effectiveness of upcoming shopping festivals [1] Upcoming Events - The 6th Centennial Chongqing Shopping Festival and the 105th anniversary of Chongqing Department Store will commence on October 22, 2025, featuring a "full-channel linkage + regional characteristic activities" approach [1] - The event will include online flash sales and offline experiences, with billions in consumer subsidies and nearly a hundred themed activities expected to drive foot traffic and revenue recovery [1] Strategic Initiatives - The company is focused on solidifying its foundation while innovating, accelerating the adjustment of business formats and transformation upgrades [1] - Profitability in the electrical appliance and automotive trading sectors has shown significant improvement, with the overall event expected to boost offline consumption recovery [1] - The investment rating is maintained at "Buy" [1]