中外名酒发展指数报告：啤酒、白酒、威士忌居九大品类酒前三

Core Insights - The "2025 China and Foreign Famous Liquor Development Index Report" indicates a slowdown in the premiumization process of liquor consumption, with a rise in self-indulgent leisure consumption and health-conscious trends [1][5][6] Industry Trends - The global alcoholic beverage market is undergoing structural adjustments, showing resilience despite a 1% decline in total sales, with emerging markets like Brazil, South Africa, India, and Mexico driving growth due to younger demographics and rising disposable incomes [5] - There is a notable differentiation in consumption trends, with spirits (excluding local spirits) and ready-to-drink beverages being the only categories projected to grow from 2019 to 2024, while beer and wine sales are declining [5] Consumption Patterns - The trend towards premiumization is slowing, with mass-market liquor consumption stagnating or declining, while high-end liquor categories are experiencing significant growth, particularly in craft and specialty beers [6] - Consumers are shifting from ostentatious consumption to self-satisfying consumption, with a focus on personal values and situational needs, leading to a rise in categories like sparkling wine and aperitifs [6][7] Health Consciousness - There is an increasing emphasis on health, with consumers controlling alcohol intake and favoring non-alcoholic and low-alcohol products, as well as adopting a "zebra drinking pattern" among younger demographics [7] Market Positioning - The index ranks beer, baijiu, and whiskey as the top three categories, with beer maintaining a long-term lead due to its widespread consumption and cultural significance, while baijiu benefits from strong high-end brands and international recognition [9] - The competitive landscape in China shows a concentration of high-end baijiu, a duopoly in the beer market, and a regionally dominated wine market, with recommendations for strategic, market, product, and institutional innovations to enhance international competitiveness [10]