2 1 Shi Ji Jing Ji Bao Dao·2025-10-31 07:59Core Insights - JD.com has launched the "Merchant Growth Acceleration Program" aimed at potential merchants, targeting double-digit growth through a three-pronged approach: strategy-driven, field empowerment, and ecosystem co-construction [1] Strategy-Driven - The program addresses the common issue of "learning and application disconnect" in traditional merchant training by forming a professional coaching team that provides a comprehensive support system from diagnosis to execution [2] - An example includes the audio equipment brand, which achieved over 160% year-on-year growth in sales during the 2025 promotional period by leveraging the program's support [2] Field Empowerment - The program has upgraded its benefits from six to nine categories and added 2 billion in advertising benefits to meet merchants' operational needs [3] - The furniture brand benefited from reduced fulfillment costs and promotional resources, resulting in a threefold increase in sales and surpassing last year's total performance [3] Ecosystem Co-Construction - The program emphasizes collaboration among platforms, procurement, service providers, and merchants to create a growth ecosystem that transitions merchants from isolated efforts to collaborative growth [4] - The "Walk into JD" offline private meeting has been established to help identify merchant pain points and convert needs into quantifiable goals [4] Supporting Policies - JD.com has integrated various supportive policies through the "Spring Dawn Plan," offering comprehensive support from onboarding to growth, including zero-cost trial operations and reduced service fees for individual merchants [5] - The upgraded "Spring Dawn Plan" introduces a clear growth path for new merchants, facilitating quick store setup and providing substantial advertising subsidies [6]