Zhi Tong Cai Jing·2025-10-31 08:08Core Viewpoint - Zhongyou Securities has a positive outlook on Pop Mart (09992), highlighting its strong capabilities in IP acquisition, incubation, and operation, and maintains a "buy" rating for the company [1] Group 1: Financial Projections - The company is expected to achieve revenue growth rates of 172%, 38%, and 36% for the years 2025-2027, with net profit growth rates of 251%, 42%, and 39% for the same period, all of which have been revised upwards [1] - Earnings per share (EPS) are projected to be 8.16, 11.59, and 16.16 CNY per share for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 26x, 18x, and 13x [1] Group 2: Seasonal Outlook - Q4 is traditionally a peak sales season for Pop Mart, with significant demand expected for gifts and trendy toys due to Halloween, Black Friday, and Christmas [2] - The launch of the Halloween-themed "why so serious" series has seen strong sales, and upcoming Christmas product releases are anticipated to further boost sales growth [2] Group 3: Long-term Business Development - Over the past decade, Pop Mart has developed a comprehensive operational platform covering the entire trendy toy industry chain, focusing on five key areas: global artist discovery, IP incubation and operation, consumer engagement, trendy toy culture promotion, and innovative business incubation and investment [3] - The company plans to introduce new product lines, including accessories and building blocks in 2024, and magazines, doll clothes, and gold products in 2025, indicating a gradual expansion of its comprehensive platform [3] Group 4: Company Expansion and Innovation - The company aims to increase its overseas business share by opening stores in key landmark cities, particularly in the US and Europe, and plans to expand new business models overseas, including live streaming [4] - Cost control measures include establishing regional warehouses in Southeast Asia and Europe, which are expected to save 50% in costs and improve replenishment efficiency [4] - The company intends to maintain a disciplined approach to SKU numbers, with a projected limit on the absolute number of SKUs in 2025 compared to 2024, focusing on quality over quantity [4] - Plans for 2025 include opening 100 stores overseas, with overseas revenue expected to exceed 50%, and the North American market projected to match the sales volume of the Chinese market in 2020 [4]