Midea Group(SZ:000333) Xin Lang Ke Ji·2025-10-31 08:59Core Insights - Midea Group is developing a dual-brand strategy with COLMO and Midea to create a deeply integrated smart home experience through "human-vehicle-home integration" to meet user needs across different spaces and scenarios [1][2] Group 1: Company Strategy - Midea's approach to "human-vehicle-home integration" is based on extensive user research, focusing on the needs of users who own different brands of cars and home appliances [1] - The growth of smart homes is linked to the rise of mobile internet and smart vehicles, indicating that these developments are interconnected rather than isolated [1] Group 2: Market Positioning - Midea emphasizes that the value of the "human-vehicle-home" ecosystem lies in addressing user needs rather than merely creating a concept without practical application [2] - The company does not intend to venture into the smartphone or automotive markets but aims to collaborate with these sectors to enhance user value [2]