广交会上的“新外贸”：瞄准新兴市场做增量，让AI成选品主角

Core Insights - The China Import and Export Fair (Canton Fair) has seen a significant increase in international participation, with nearly 240,000 foreign buyers from 223 countries and regions attending, marking a 6.8% growth compared to the previous session [1] - Cross-border e-commerce is a vital component of the digital economy, contributing 9.2% to China's foreign trade growth in the first three quarters of the year, with an import and export value of approximately 2.06 trillion yuan [1] - The 2025 China Digital Trade Development Report predicts that cross-border e-commerce exports will exceed 2.15 trillion yuan in 2024, with significant growth in Southeast Asia and Latin America [2] Cross-Border E-Commerce Trends - Multi-market strategies have become a consensus among cross-border e-commerce sellers, with varying approaches based on company capabilities [2][6] - Emerging markets such as Southeast Asia and Latin America are increasingly targeted by sellers to diversify risks and seek new growth opportunities [6][7] - The rise of AI and big data technologies is transforming cross-border e-commerce, enhancing supply chain management and customer service efficiency [8][10] AI Integration in Cross-Border E-Commerce - AI is shifting cross-border e-commerce from an "experience-driven" model to a "data-driven" one, improving product recommendations and personalized marketing strategies [8][10] - The application of AI in cross-border e-commerce includes fraud detection, material verification, and enhancing operational efficiency [10][11] - Future development in cross-border e-commerce will heavily rely on AI, which will enhance product value, user experience, and international brand recognition [11]