学大教育句象书店筑牢文化安全屏障 护航少年成长

Core Insights - The article discusses the development and operational strategies of the physical bookstore "Juxiang Bookstore," which is part of the listed company Xueda Education Group, focusing on promoting reading culture and enhancing community engagement [1][2]. Group 1: Company Overview - Juxiang Bookstore is an innovative business model launched by Xueda Education Group, aimed at supporting the "national reading" strategy, with its first store opening in Shenzhen on January 1, 2022 [1]. - Currently, Juxiang Bookstore operates 14 locations nationwide, with over 850,000 books borrowed, indicating a strong engagement in promoting reading [1]. Group 2: Operational Strategies - The bookstore employs a "shared reading + cultural space + reading services" model, providing differentiated reading experiences for all age groups and emphasizing the social functions of physical bookstores [1][2]. - Juxiang Bookstore integrates local cultural elements and collaborates with local publishing institutions and experts to support the development of local cultural industries [2]. Group 3: Community Engagement and Cultural Promotion - The bookstore actively organizes cultural activities, such as reading clubs and parent-child workshops, to enhance community cultural engagement and improve the utilization efficiency of its space [2]. - Juxiang Bookstore has been recognized for creating a positive reading environment for youth and promoting healthy reading habits, particularly through its selection of quality children's books [3]. Group 4: Future Plans and Commitments - Juxiang Bookstore plans to deepen strategic cooperation with legitimate publishing institutions and enhance public awareness of copyright through educational activities [4]. - The bookstore aims to become a cultural haven that reassures parents, delights children, and contributes to a healthy societal environment, while actively participating in the promotion of socialist cultural initiatives [4].