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技术破局者零跑汽车(09863)D19如何重塑高端市场格局?
LEAPMOTORLEAPMOTOR(HK:09863) 智通财经网·2025-10-31 10:38

Core Insights - Leap Motor officially launched its flagship D platform and the D19 SUV, marking its entry into the high-end market priced at 300,000 CNY [1][2] - The D19 features groundbreaking technology and pricing strategies, initiating a "technology equality" movement in the new energy vehicle market [1][2] Product Features - The D19 is equipped with multiple industry-first technologies, including an 80.3 kWh battery for the range-extended version, achieving over 500 km of pure electric range under CLTC conditions [1] - The pure electric version utilizes a 115 kWh battery pack with 800V fast charging capabilities, allowing 30%-80% charging in just 15 minutes and a range exceeding 700 km [1][2] - The D19 is positioned as a luxury family SUV with a length of 5.25 meters and a wheelbase over 3.1 meters, emphasizing spaciousness [2] Competitive Positioning - The D19 directly competes with mainstream high-end new energy SUVs like Li Auto L9 and AITO M9, but is priced 150,000 CNY lower, making it a "cost-performance king" [2] - Leap Motor's founder emphasized that the D series is not a luxury car but a high-end series, adhering to the principle of "good but not expensive" [2] Market Impact - The launch of the D19 has significantly boosted investor confidence, with key stakeholders increasing their holdings in the company [3] - Following the announcement, Leap Motor's stock price rose by 6.19%, closing at 59.15 HKD [3] - Citic Lyon maintained a "outperform" rating for Leap Motor, setting a target price of 80 HKD, suggesting that the D19 could help resolve the company's "high growth, low valuation" dilemma [3]