Puma Prowls As Job Cuts And Upstart Rivals Crowd The Playing Field

Puma is battling upstart brands as it seeks to reestablish its power in markets like soccer. Photographer: Betty Laura Zapata/Bloomberg© 2025 Bloomberg Finance LPGerman sportswear giant Puma is set to cut 900 corporate jobs worldwide by the end of 2026, deepening a restructuring effort aimed at reviving growth after a sharp sales dip.The move expands a cost-reduction program launched March that had already eliminated 500 positions earlier this year.The latest job cuts underscore the scale of the challenges ...