Core Insights - The collaboration between China International Airlines and its subsidiaries aims to enhance travel experiences by integrating air travel with cultural tourism through a live streaming event [1][3] - The live streaming event showcased various travel products, including discounted flight passes, to attract a larger audience and promote tourism in Chengdu [3] Group 1: Live Streaming Event - The live streaming event featured five airlines under China International Airlines, promoting a one-stop travel experience combining air travel and cultural tourism [1] - The event highlighted Chengdu's cultural heritage, including historical sites and local crafts, engaging viewers with interactive storytelling [1] Group 2: Ticket Products - The airlines introduced diverse ticket products, with domestic passes starting at 200 yuan and international passes at 400 yuan, catering to various travel needs [3] - Over 90 products were launched during the live stream, which attracted more than 10,000 viewers and generated significant exposure for Chengdu [3] Group 3: Marketing Strategy - China International Airlines is leveraging internet platforms like Douyin (TikTok) to create a new marketing landscape through content-driven engagement and live streaming [3] - The collaboration with local government and tourism offices aims to provide travelers with valuable information and incentives, enhancing the overall travel experience [3]
国航系航司携手成都市口岸与物流办公室、成都市文广旅及天府机场,推出“航空+文旅”抖音秋季专场直播