Chocolate's reign over Halloween is under threat from inflation, tariffs and high cocoa prices

Core Insights - The price of chocolate has significantly increased, impacting consumer purchasing behavior during Halloween [1][2][3] Price Trends - Chocolate prices have surged nearly 30% since last Halloween and almost 78% over the past five years [2] - A 100-piece variety bag of candy now costs $16.39, up from $7.20 in 2020 [2] - Hershey's variety packs have increased by about 22%, while Mars has raised prices by approximately 12% [3] Consumer Behavior - Approximately 80% of Americans purchase candy for Halloween, which accounts for about 18% of annual U.S. confectionery sales [4] - Chocolate's share of Halloween candy sales has decreased from 52% last year to 44% this year, as consumers opt for cheaper alternatives [4] Economic Factors - "Macroeconomic headwinds" and wage growth lagging behind inflation are influencing consumer choices regarding discretionary spending [5] - Candy prices are rising faster than the national inflation rate, with a sector-wide increase of roughly 10% compared to last year [5] Market Outlook - Despite higher food prices, consumers are still allocating budget for chocolate and candy, indicating a strong and growing category [6] - The National Retail Federation anticipates 2025 will be a record year for candy sales in the U.S., with approximately $3.9 billion expected to be spent on Halloween candy alone [5]