Core Viewpoint - The leading company in the domestic hair health service industry, Yonghe Medical, is facing significant challenges, including declining revenue, talent loss, ineffective marketing, and stagnation in store expansion, despite the overall industry entering a billion-level blue ocean market [1]. Revenue Performance - In the first half of 2025, Yonghe Medical reported revenue of 862 million yuan, a year-on-year decline of 4.22%, indicating weak growth [1]. - Both core businesses, hair transplant and medical hair care, experienced declines; hair transplant customer numbers increased from 29,000 to 34,000, but average spending per customer fell from approximately 23,000 yuan to 19,800 yuan [1]. - The medical hair care business saw a drop in customer numbers from 49,700 to 44,900, with average spending decreasing from 4,311 yuan to 4,184 yuan, reflecting challenges in customer retention and value extraction [1]. Talent and Marketing Challenges - The company experienced a significant loss of doctors, with the number of doctors decreasing from 350 to 242 by the end of 2024, a drop of over 30%, which undermines service capability and may lead to customer attrition [2]. - Yonghe Medical has struggled with high marketing expenditures, with sales and marketing expenses reaching 381 million yuan in the first half of 2025, representing a high proportion of revenue [2]. - Marketing costs for 2023 and 2024 were 1.044 billion yuan and 902 million yuan, respectively, while revenues were 1.777 billion yuan and 1.804 billion yuan, indicating that nearly half of the revenue is spent on marketing [2]. Store Expansion and Strategic Adjustments - Since its listing in 2021, the number of Yonghe Medical's stores has nearly stagnated, increasing from 54 to 63, with city coverage expanding slowly from 53 to 61 cities [3]. - Starting in 2024, the company ceased expansion into lower-tier cities and focused on optimizing existing stores to improve profitability, but this strategy has limitations due to insufficient store density in high-tier cities [3]. - The company's "Tianwang" internet hospital strategy has struggled due to the high reliance on offline experiences for hair transplant services, making it difficult to establish user trust in lower-tier markets [3]. Conclusion - Yonghe Medical is at a crossroads, needing systemic breakthroughs in marketing efficiency, stabilization of doctor resources, and restructuring of store models to address its growth challenges [4].
雍禾医疗陷增长困局：营销费用占半、医生流失三成，头部地位承压