千禾味业获行业首个清洁标签产品0级认证 董事长伍超群:产品质量是企业生命线

Core Insights - Qianhe Flavor Industry has launched its 0-series soy sauce, achieving the first clean label product level 0 certification in China's condiment industry, indicating a significant milestone in product quality and safety standards [1][10]. Group 1: Product Development and Certification - The 0-series soy sauce has undergone a packaging upgrade since September, clearly indicating the use of 4 to 5 natural ingredients, aligning with regulatory requirements [3][7]. - The clean label product level 0 certification reflects a comprehensive risk control system from raw material selection to production and packaging, positioning Qianhe at the forefront of industry standards [10][12]. Group 2: Market Trends and Consumer Demand - The Chinese soy sauce market is projected to reach a scale of 1,041 billion yuan by 2024, with a shift from basic to quality-driven consumption [4]. - Clean ingredient soy sauce is expected to become the preferred choice for households, with leading brands capturing 50% of the market share, and the segment's retail market share is anticipated to rise to 63.9% in the next three years [4][10]. Group 3: Regulatory Environment - New regulations, including the "Soy Sauce Quality Standard" set to be implemented in December 2026, will guide the industry towards prioritizing quality over mere compliance with metrics [4][5]. - The "National Standard for Food Safety Prepackaged Food Labeling" will take effect in March 2027, clarifying the use of terms like "no additives," which will further standardize the industry [5]. Group 4: Company Strategy and Future Focus - Qianhe Flavor Industry aims to focus on the condiment sector, emphasizing product quality and compliance with new standards, while avoiding diversification into unfamiliar areas [12][13]. - The company has maintained a 100% compliance rate in product quality checks since 2014, reinforcing its commitment to safety and consumer trust [12].